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“BI is about providing the right data at the right time to the right people
so that they can make the right decisions.”

Nic Smith with Microsoft BI Solutions Marketing

It has been said that ‘data is the fuel on which businesses run’. We disagree. Data is the map and Business Intelligence (BI) is the practice of plotting the course to our destination. If the map is inaccurate, we can be pretty sure we won’t arrive at our destination, or, if we do, we will discover that it isn’t where we need to be after all.

A properly executed BI solution not only implements tools which mine the data for meaningful and timely information, but allows for efficient and accurate analysis of that data in order to make the best possible decisions.

At Phoenix, our experts are experienced in implementing integrated solutions that do just that, providing your organization’s decision makers with the tools to extract the information they need, as and where they need it, and then to visualize that information in such a way that effective and, need we say, profitable decisions can be made.


Phoenix Business Intelligence Solutions